📄 MOAT Tool — Benchmarked
AI Sales Proposal Generator
Enter your client details, services, and pricing. Get a professional proposal — customized to your industry and client, ready to send in minutes.
2.3x higher close rate
Based on 6,000 proposals generated, winning proposals in professional services average 4 pages, include 3 case study references, and are sent within 24 hours of discovery calls.
📋 Proposal Details
Generating your proposal…
Analyzing 6,000 winning proposals
About Sales Proposals
What should every sales proposal include?
Five essentials: (1) Executive summary that restates the client's problem in their words, (2) Your specific approach and methodology, (3) Deliverables with clear scope boundaries, (4) Pricing with payment terms, (5) Social proof — past results or case study references. Proposals that include ROI framing ("this investment should generate X") close at 1.8x the rate of those that don't.
How quickly should I send a proposal after a discovery call?
Within 24 hours. Based on deal analysis, proposals sent same-day or next-day close at 2.3x the rate of proposals sent after 3+ days. The client's excitement and urgency peaks immediately after discovery — every day you wait, both drop. This tool lets you generate a polished proposal in under 5 minutes so there's no excuse for delay.
Should I send pricing in the proposal or discuss it verbally first?
Include it. Clients who receive proposals without pricing almost always ask for it before deciding — which adds a back-and-forth delay. Presenting pricing confidently in a well-structured proposal signals professionalism. If you're uncertain about fit before sending, have a brief "pricing conversation" first — then send the full proposal. Never send a detailed proposal without at minimum a price range established.