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📊 Campaign ROI Calculator

Marketing Campaign ROI Calculator

Tell us about your last campaign. Get your actual ROAS, cost per lead, cost per acquisition, benchmark comparison against businesses like yours, and specific optimization recommendations.

Intelligence Insight: Based on 1,800+ campaign analyses, the average SMB achieving 3× ROAS spends 22% of budget on retargeting. Most under-performers spend 0% on retargeting and over-index on cold audiences.
AI Input Describe your situation in plain English
Tell me about your last marketing campaign — what did you spend and what came back?

For example: "Ran a Facebook campaign last month, spent $2,000 targeting restaurant owners. Got 85 leads, 12 became customers, average sale $400. I'm in the catering industry."

Analyzing campaign performance against benchmarks...

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Your ROI analysis appears here

Describe your last campaign in the chat or fill the form. You'll get ROAS, cost per lead, cost per acquisition, benchmark comparison, and optimization recommendations.

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Understanding Campaign ROI
What is a good ROAS for small businesses?
For paid social (Facebook/Instagram), a 3–4× ROAS is typical for SMBs with established audiences. Google Search typically yields 4–6× ROAS for high-intent keywords. BizStackHub data shows most SMBs spending under $2K/month achieve 2–3× ROAS — the sweet spot of scale vs. efficiency.
How do I calculate cost per acquisition (CPA)?
CPA = Total Spend ÷ Number of Customers. If you spent $2,000 and got 8 customers, your CPA is $250. Whether that's good depends on your customer lifetime value (LTV). As a rule of thumb, CPA should be no more than 1/3 of your average LTV for sustainable paid growth.
What should my lead-to-customer conversion rate be?
Typical B2B lead-to-close rates are 5–15% for inbound and 1–5% for outbound. B2C conversion varies widely — e-commerce direct conversions of 1–3% are standard from paid traffic. If your rate is below benchmark, the issue is usually sales process or lead quality, not volume.
When should I scale a campaign vs. pause it?
Scale when: ROAS is above your breakeven (typically 2–3×), cost per lead is stable or declining over the last 7 days, and you have room in your LTV. Pause when: ROAS drops below breakeven for 3+ consecutive days, CPL is rising trend, or your offer has run to audience saturation (frequency above 3 for Facebook).