Social Media Content Calendar
Plan Your Social Media Like a Pro
Posting on social media without a plan is how businesses end up with weeks of silence followed by a desperate burst of random content. This content calendar template gives you a bird's-eye view of your entire content strategy.
What's Included
- Monthly overview - See your entire month of content at a glance
- Weekly breakdown - Day-by-day planning with posting times
- Platform columns - Instagram, Twitter/X, LinkedIn, Facebook, TikTok
- Content type tags - Educational, promotional, behind-the-scenes, UGC, stories
- Status tracking - Idea, Draft, Designed, Scheduled, Posted
- Asset links - Link to images, videos, and copy docs
- Performance tracking - Engagement, reach, and clicks per post
Content Mix Formula
| Content Type | Percentage | Purpose |
|---|
| Educational | 40% | Build trust and authority |
| Engaging | 30% | Start conversations, get shares |
| Promotional | 20% | Drive sales and signups |
| Behind-the-scenes | 10% | Humanize your brand |
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